THE PROBLEM OF INTERCULTURAL COMMUNICATION IN WEST EUROPEAN NEOPOLYTHEIST IDEOLOGY

In the article the situation and practice of cross-cultural interaction interpreted by modern Western European Neopaganism is considered. The main attention is paid to Neopaganism's consideration of cross-cultural communication proceeding from the "blood and soils" concept as sacral metaphysical values. Analogies to other ideological systems considering cross-cultural interaction proceeding from ontologic realities are drawn. Peculiar features of Neopagan criticism of multiculturalism concepts and cross-cultural integration are analyzed. In fact, European neo-pagan - ism is a hostage of the contradictions generated by the internal logic of its ideological system. An attempt to combine isolationism with an active social position, typical of the ideology of European neo-paganism, logically gives rise to radicalization of rhetoric, in which the problem of intercultural relations and communications is interpreted by neo-paganism. The main task set and solved in the framework of the article is to find out all the factors contributing to the formation of a certain attitude of modern European neo-paganism to the problem of cross-cultural communication. The summarizing conclusion of the article is: neo-pagan interpretation of intercultural interaction can be treated as an attempt of archaic and traditionalist ideology to meet the challenges of European modernity. In addition, understanding the culture as a natural part of life, neo-paganism in fact refuses to recognize the socio-cultural sphere as an autonomous and self-contained part of the national and individual existence.

neopaganism, ethics, tolerance, humanity, archaization, new antiquity, intercultural dialogue, multiculturalism, ideology, communication

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