READING CULTURE UNDER A SPELL OF ELECTRONIC COMMUNICATION

Electronic communication has been taken for granted by many people; the impact of digital communications on perception is a pressing issue. Therefore simultaneity and linearity as two different patterns of perception common to each person can be represented. Previously, the understanding of brainwork was based on the linearity conception, yet with the recent progress of digital development the simultaneity underpins the way of thinking (for example, the variety of icons visible on computer desktop all at once enables to choose each of them). The focus of simultaneity research is usually specified as “the figure”, while the rest which is sent back is called “background”. When the figure is chosen, the previous one goes to the background. In other words, the simultaneity represents a correlation process between the “figure” and the “background” as opposed to the lineal perception, excluding the background (it is known from Euclidean geometry). The existence of figures without background leads to the lineal, gradual and logical way of thinking. A book as the lineal type of information plays a revolutionary role and moulds an independent way of thinking. This Article dwells upon the processes of information overload, information extraction; recognition and usage of schemes enhancing the understanding of the reality; figures recognition programs construction based on integral perception. The role of the simultaneity conception in educational programs development is also defined.

modes of perception and thinking, mentality, problem solving, electronic media, education, mythologizing, demythologizing, paradigm, anomaly

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