AXIOLOGICAL COMPETENCE AS A BASIS OF SUCCESSFUL CROSS-CULTURAL COMMUNICATION

The article considers the importance of axiological knowledge in the process of intercultural communication. In the globalized world communication with representatives of other cultures becomes an inevitable process, the success of which will be influencing the quality of life of both individual and society. At the same time, it is no longer enough for the actor of intercultural communication to have information about behavioral features in a foreign culture environment, but it is necessary to be aware of value orientations and attitudes prevailing in that particular society. The importance of using the empathy potential as a basic skill in intercultural communication is justified. Analyzing the two types of empathy - emotional and cognitive, a conclusion is made about the effectiveness of using cognitive empathy in the course of intercultural communication as long as it allows a person to expand his/her worldview and “see the world through the eyes of another”. No doubt humanity has a set of universal values; however its value priorities and hierarchy vary from culture to culture. Proceeding from this assumption it is obvious that comparative cross-cultural study of values would contribute to establishing successful dialogue between cultures. Naturally to define axiological priorities of various cultures it is necessary to conduct certain evaluations and studies. As a methodological ground the theory suggested by American anthropologists Francis Kluckhohn and Fred Strodtbeck was taken, which implies that the cultures are classified according to five parameters: time (past, present, future), activity (being, being-in-coming, achieving), relations (hierarchal, as equals, individualistic), attitude towards environment (mastery, harmonious, submissive), nature of human being (good, bad, mixed). Growth of religious factor in the modern world presupposes the increase of attention to the issue of religious axiology. Moreover, value framework of different cultures had been formed by religious systems. As long as Islam and Christianity are being the two main religions of the modern world, a humble attempt is made to analyze the values brought forward by the two religious systems: Sunni Islam and Orthodox Christianity.

Axiology, cross-cultural communication, empathy, stereotypes, Islam, Christianity, globalization

1. Ачкасов В.А. «Кризис будущего» - кризис универсальных ценностей? // Вестник Московского университета Серия 12: Политические науки. 2012. №3. С. 36-40.

2. Грушевицкая Т.Г., Попков В.Д., Садохин А.П. Основы межкультурной коммуникации: учебник для вузов / Под ред. А.П. Садохина. М.: ЮНИТИ-ДАНА, 2002. 352 c.

3. Дианина С.Ю. Ценности ислама в освещении СМК северной Европы: парадоксы межкультурного диалога // Вестник МГИМО-Университета. 2014. №2(35). С. 264-266.

4. Козлов Н.И. Эмпатия: сердечное понимание // Психологос. [Электронный ресурс]. URL: http://www.psychologos.ru/articles/view/empatiya_dvoe_zn__serdechnoe_ponimanie (дата обращения: 26.06.2017).

5. Лебедева Ю. В. Кросс-культурный анализ феномена эмпатии // Известия Уральского федерального университета. Сер. 1: Проблемы образования, науки и культуры. 2015. №1(135). С. 169-176.

6. Межкультурная коммуникация в условиях глобализации / В.С. Глаголев, Н.И. Бирюков, Н.Н. Зарубина, Т.В. Зонова, А.Н. Самарин, М.В. Силантьева. М.: МГИМО-Университет, 2010. 214 с.

7. Мочалов Е.В., Фурманова В.П. Этика как механизм гармонизации отношений в межкультурной коммуникации // Интеграция образования. 2014. №4. С. 37-43.

8. Новая философская энциклопедия [Электронный ресурс]. URL: http://iphlib.ru/greenstone3/library/collection/newphilenc/document/HASH01a2df72bf712cfac7be65a2 (дата обращения: 26.06.2017).

9. Реше Ж. Об эмоциональной и когнитивной эмпатии // Сигма [Электронный ресурс]. URL: http://syg.ma/@zhiuli-rieshie/zhiuli-rieshie-ob-emotsionalnoi-i-koghnitivnoi-empatii (дата обращения: 26.06.2017).

10. Силантьева М.В. Вечные ценности как тема философии культуры // О вечном и преходящем: сборник научных статей. Уфа: РИЦ БашГУ, 2011. Вып. 2. С. 4-10.

11. Силантьева М.В. Компаративный анализ ревитализации национально-культурного мифа в религиозном измерении: Россия vs Западная Европа // Известия Иркутского государственного университета. Серия: Политология. Религиоведение. 2016. Т.16. С. 48-64.

12. Стефаненко Т.Г. Этнопсихология. М.: Аспект Пресс, 2006. 368 c.

13. Философский энциклопедический словарь [Электронный ресурс]. URL: http://dic.academic.ru/dic.nsf/enc_philosophy/1413 (дата обращения: 26.06.2017).

14. Carl Rogers on Empathy. Part I [Электронный ресурс]. URL: https://www.youtube.com/watch?v=iMi7uY83z-U (дата обращения: 26.06.2017).

15. Failure of secular state endemic to globalisation: Mark Juergensmeyer // Business Standard, 03.12.2016. [Электронный ресурс]. URL: http://www.business-standard.com/article/current-affairs/failure-of-secular-state-endemic-to-globalisation-mark-juergensmeyer-116120300908_1.html (дата обращения: 26.06.2017).

16. Hills M. D. Kluckhohn and Strodtbeck’s Values Orientation Theory. Online Readings in Psychology and Culture, 4(4) [Электронный ресурс]. URL: http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 (дата обращения: 26.06.2017).

17. Honglin Z. From Intercultural Awareness to Intercultural Empathy // English Language Teaching. 2011. Vol. 4. №1, pp. 116-119.

18. Kostina E.A. Universal Human Values: Cross-Cultural Comparative Analysis // Procedia - Social and Behavioral Sciences. 2015. Vol. 214. P. 1019-1028.

19. The most empathetic countries in the world have just been ranked // Science Alert. [Электронный ресурс]. URL: http://www.sciencealert.com/the-most-empathetic-countries-in-the-world-have-just-been-ranked (дата обращения: 26.06.2017).